LOONEY TUNES X UCL FINAL

Warner Bros. wanted a compelling and attention-grabbing way to get the world talking about Space Jam: A New Legacy – which centres on the story of a basketball match where the stakes couldn’t be higher.

I pitched an idea in which the Looney Tunes hijacked the ’biggest game in the world’ – the UEFA Champions League Final – during DAZN’s live broadcast across EMEA. At half-time during the match, the cameras cut to the fans in the stadium to show three stars of the Space Jam movie watching on and debating whether what they were witnessing truly was as big a deal as everyone was making out – or whether there was an even bigger sporting match-up on the way…