JOHN MCDONNELL

I’m a Royal Television Society Award-winning Creative Director who loves to tell stories. Whether this is to my four-year-old daughter before bedtime or to audiences of millions across the world.

I’ve worked with Golden Globe winners, Ballon D’Or winners and… Bugs Bunny. Everything from short-form social content to long-form documentaries – always with the same goal: making stuff people want to watch.

I started out as a music journalist at VICE in my teens. Amidst the chaos, I also wrote columns for The Guardian and The Fader in my spare time. I then spent a decade working at some of the world’s best agencies, for some dream clients (Nike, adidas, Uber).

For the past eight years I’ve been Creative Director at DAZN, the world’s biggest sports entertainment platform.

Selected highlights include:
-Building DAZN’s burgeoning branded content department – and working on some genuinely pinch-me projects for the likes of Apple TV, Warner Bros, adidas, EA Sports, Guinness and Santander.
-Writing and developing documentaries for some of the greatest athletes of all time.
-Working with an Emmy-winning director to write a film that’s rated 8.9 on IMDb.
-Building the biggest sports channel on YouTube dedicated to women’s sport, from scratch, in under a year.