DAZN48 X FIFA WORLD CUP

THE BRIEF

DAZN wanted to engage fans globally during FIFA World Cup 2026 – but only had the broadcast rights for the tournament in select markets, so a cunning approach was needed.

THE RESPONSE

DAZN handed the mic to 48 content creators – one for each of the 48 teams in the tournament – and asked them to cover the biggest football tournament on the planet is being covered by 48 creators.

The results

⚽ 154 million impressions

🎥 150 million organic video views

💬 7.5 million engagements

🌍 Audiences reached in more than 50 countries

HOW IT CAME TO LIFE

First, we set about on a global talent hunt, inviting content creators around the world to submit applications to represent their nation at the World Cup.

Once the finalists were selected, a dedicated DAZN48 hub was set up on the DAZN platform, bringing together daily content from every participating nation, and giving fans a single destination to follow the tournament through local perspectives.

In select markets, brands were brought on board to sponsor content and create bespoke content.

The initiative culminated in a live watch-along for the FIFA World Cup Final, which attracted 316,000 views.

Beyond the numbers, DAZN48 built a global football community around authentic creator-led storytelling and reinforced DAZN's position as a fan-first sports entertainment platform.

DAZN48 was shortlisted for Best Social Media Campaign at the Broadcast Sport Awards 2026.