NAPOLEON X DAZN BOXING
Ahead of the Europe-wide release of Ridley Scott’s Napoleon, DAZN collaborated with Sony Pictures on an exclusive trailer to run during a month of blockbuster boxing events on the DAZN platform.
By seamlessly integrating trailer footage with DAZN’s boxing archive and incorporating a compelling voiceover (by DAZN Boxing’s lead presenter Ade Oladipo) that echoed the rags-to-riches story prevalent in boxing, we created an elevated narrative that engaged the target audience on a much deeper level. As well as the English language version, two additional versions were created for Spain and the DACH regions – the former voiced by European super-lightweight champion Sandor Martin.
CREDITS
CLIENT: SONY PICTURES | MY ROLE: CREATIVE DIRECTOR