Budweiser have a long-standing association with football – but they wanted to widen their appeal to new audiences by creating content that blurred the lines between sport, culture and entertainment.

My idea was Side Hustles, a three-part documentary series about professionals footballers who have turned their passions off the pitch into exciting new businesses – featuring the stories of Wilfried Zaha, Eni Aluko & Tyrone Mings.

 CREDITS

CLIENT: BUDWEISER | MY ROLE: SERIES WRITER/CREATIVE DIRECTOR