JOHN MCDONNELL

I’m a Royal Television Society Award-winning Creative Director who loves to tell stories. Whether this is to my four-year-old daughter before bedtime or to audiences of millions across the world.

I’ve worked with Golden Globe winners, Ballon D’Or winners and… Bugs Bunny. Everything from short-form social content to long-form documentaries – always with the same goal: making stuff people want to watch.

I started out as a music journalist at VICE in my teens. Amidst the chaos, I also wrote columns for The Guardian and The Fader in my spare time. I then spent a decade working at some of the world’s best agencies, for some dream clients (Nike & adidas, mainly).

For the past eight years I’ve been Creative Director at DAZN, the world’s biggest sports entertainment platform.

Selected highlights include:
-Building DAZN’s burgeoning branded content department – and working on some genuinely pinch-me projects for the likes of Apple TV, Warner Bros, adidas, EA Sports, Guinness and Santander.
-Writing and developing documentaries for some of the greatest athletes of all time.
-Working with an Emmy-winning director to write a film that’s rated 9.0 on IMDb.
-Building the biggest sports channel on YouTube dedicated to women’s sport, from scratch, in under a year.